My name is Walter Lis and I help build companies through digital marketing. With nearly 90% of all purchase decisions beginning online, connecting with consumers in the digital world has become the principal strategy to efficiently scale business growth. My passion for creating and executing successful online marketing strategies leverages my technical skills within SEO, paid search, email marketing, social media marketing and web analytics.
My core technical skills include web programming, graphic design, writing and editing. With experience in sports marketing, media and big data, I take a data-driven, pragmatic approach to digital marketing that provides scalable growth through an emphasis on optimization and testing. As digital marketing continues to evolve at a frenetic pace, I believe that testing, discipline and continuous education are the linchpins of success for all online marketers.
Where I provide value is understanding how all the components of digital marketing work together and how the devilish details within each component are aligned to become a finely tuned lead generation, lead nurturing and business development machine. I use my diverse technical skills along with my creative abilities, experience and state-of-the-art industry knowledge to assess the online opportunities for organizations and then build and calibrate their digital marketing strategies and components into a highly profitable revenue source for their business.
As the Director of Marketing for Attain Capital Management, the managing editor for GolfAid.com, ChicagoGolfReport.com and digital marketing consultant to multiple small and medium-sized organizations, I’m able to leverage my cross-functional experience to target and identify strengths and weaknesses within digital marketing programs. The net effect of this approach is cutting-edge opportunities and solutions that may originate in one industry and work even better in another.
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