As with most inbound marketing initiatives, trying to explain what keyword research is to non-marketers typically ellicts the usual confused look followed by a questioning glance. However, the importance of defining your audience through in-depth keyword analysis is vital to the success of any online business. In fact, conducting your business online without a thorough […]
Keyword Research Basic Concepts Read More »
If you’re conducting a search using Google, odds are you’re receiving results customized by your location, interests and a host of other factors. This is true whether you’re logged into Google or not. The search engines now consider multiple factors when presenting the results of your search. Gone are the days when a Google search
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The planning for any online marketing campaign, or even for any website, begins with keyword analysis. Before you can assess the viability of a targeted marketplace, you’ll need to indentify what the demand and the competition look like. Great demand with lots of competition is usually a bad situation. The same goes for a market
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