Landing Pages

5 Keys To Digital Marketing Success For Advisors

Content Marketing, Email Marketing, Landing Pages, Lead Generation, Marketing for Financial Advisors, Marketing Strategy, SMB Digital Marketing, Social Media Marketing /

[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/1″ el_position=”first last”] Despite a dramatic increase in online audience, it’s been well documented that financial advisors have been slow to adapt to the changing digital-first preference of their customers. However, with significant upgrades in the availability and affordability of digital marketing tools, along with prodding by search giant Google, many advisors […]

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3 Essential Stages of Content Marketing Lead Generation

Calls to Action, Content Marketing, Landing Pages, Lead Generation /

There are three primary components or stages of lead generation via content marketing. Firstly, landing pages are a distinct page that people visit to learn more about your product. The second component is an offer or an enticement to bring an audience to your product. Thirdly is a call to action, which is an ad

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The Key to Developing Digital Marketing Results

Landing Pages, Online Marketing /

If much of digital marketing is a pragmatic, statistically-based science, then developing successful landing pages is an art form. Whether you’re B2B or B2C, developing a quality landing page that converts is among the most essential elements of a high-performing website. I often use the term “develop” when talking about landing pages since consistent testing

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Are Your Landing Pages Optimized for Humans?

Landing Pages, Online Marketing, Website Optimization /

When developing an ecommerce page layout or landing page, it’s easy to lose perspective on how your potential customer experiences the world that you’ve created. As the person in charge of creating and optimizing the return from your product or service offering, your mission is to bring together the various components into a single source.

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The Big Data Future of Digital Marketing

Analytics, Landing Pages, Marketing Education, Marketing Strategy, Online Marketing /

In many respects, most inbound marketers have been involved with big data long before it was called big data. What is big data? It’s a term that describes databases or datasets that grow so large that they become awkward or difficult to work with. Digital marketing is based on tracking customer likes and dislikes. The

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Use Unbounce to Optimize Your Marketing Campaigns

Landing Pages, Marketing Strategy, Online Marketing /

Increasing traffic and engagement on your website is typically thought of as a zero sum game where traffic is considered the essential fuel to make your engine run faster. However, all the fuel in the world won’t make a poorly tuned engine run better. Even an unlimited supply of high-octane fuel can’t change what’s already

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The Two Simple Keys to Winning Online Marketing

Landing Pages, Online Marketing /

A core foundation behind successful Inbound Marketing is the importance of discipline and perseverance. Without the discipline to create and follow a plan and without the perseverance to stick to that plan despite the inevitable struggles, any marketing initiative is doomed to fail. This is especially true with Inbound Marketing that relies less on “big

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