Assembling a list of keywords and analyzing what their opportunity could be is the first step to providing a framework when deciding what you could potentially create content about. The second step is identifying how much competition there is for a particular keyword. This capability is also available through numerous keyword analysis and marketing tools as well as within Google AdWords.
Granted, if there are specific keywords that are highly competitive and they are in the middle of your organization’s sweet spot, then you still will probably consider writing content or creating content for that keyword. However it’s always a good idea to know what you might be up against before you begin.
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