For the majority of small and medium-sized businesses, a large amount of traffic that you’ll receive on your website and other online channels will often come from search engines. Search engines, and the algorithms that they use to help convert a search query into search results, are always changing.
Google search engine algorithms literally change every day. What that means is trying to create content or modify your website to reverse engineer a Google algorithm is a losing battle. A better approach is to find out what Google is looking for in general, and give them exactly what they need.
So what are Google and other search engines looking for? What are the points that they, as a business, need to make sure that customers continue to come back to Google, and not defect to another search engine?
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