Are the various components of your site optimized properly? Are you getting enough leads from the white paper that you’ve created, or are your landing pages not converting as well as you might expect?
In addition to your own internal analysis, you can use your digital analytics to provide competitive analysis. Identifying what your customers prefer is of great benefit to your plans in your strategy.
Opportunity analysis can be triggered by successful testing within all of your digital marketing. Since we’re just moving pixels around, the opportunity cost or the investment cost is traditionally low within digital marketing. There are numerous testing and optimization tools that can help improve your testing capabilities.
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