The Small Business DM PlaybookGet your free copy of

The Small Business Digital Marketing Playbook

How to Attract and Retain the Next Generation Customer

In The Small Business Digital Marketing Playbook, digital marketing strategist Walter Lis provides a practical, no-nonsense guide for small and medium-sized businesses to attract and retain customers online.

  • 112 pages of cutting-edge solutions
  • Real-world case studies
  • Bonus online resources

Get your FREE copy of The Small Business Digital Marketing Handbook right now

Learn how small and medium-sized businesses are attracting and retaining customers online.

Grab your copy today for FREE

 

 

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What You'll Learn in The Small Business Digital Marketing Playbook

This book is THE shortcut to achieving your marketing goals. You’ll get up to speed on what digital marketing can do for your business by answering the following 19 questions:

  1. What types of Digital Platforms are available?
  2. Website Development Options
  3. How important is Website Hosting
  4. Search Engine Optimization
  5. How can I use Content Marketing to grow my business?
  6. Email Marketing Strategies
  7. How to build an Email List
  8. The Purpose of Landing Pages
  9. The Benefits and Challenges of Digital Advertising
  10. Social Media Marketing
  11. Why Analytics means the end of Assumptions
  12. Five Key Digital Marketing Metrics
  13. The Principles of Demand Generation
  14. How to Create a Lead Generation Program
  15. Using Lead Nurturing to Create Trust
  16. How Marketing Automation Tools are changing business
  17. Measuring the Success of your digital marketing
  18. The six primary goals of your Marketing Plan
  19. How to Explaining the Digital Marketing Process

 

 

About The Author

WALTER LIS

 

Walter Lis is a digital marketing consultant, writer, conference speaker and small business owner with a passion for creating and executing successful online marketing strategies. His core technical expertise includes search engine optimization, digital advertising, email marketing, social media marketing and web analytics.

Prior to starting his own marketing consultancy, Walter gained over 20 years of experience working for businesses ranging from multi-billion-dollar companies to sole proprietorships. Walter has held senior management positions for The Chicago Tribune Media Group, sports information provider STATS, LLC and investment management firm Attain Capital Management. He’s worked with companies in a wide variety of industries including media, publishing, telecommunications, manufacturing, local government, information technology, construction, and finance.

Get your FREE copy of The Small Business Digital Marketing Handbook right now

Learn how small and medium-sized businesses are attracting and retaining customers online.

Grab your copy today for FREE

 

 

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Download Your Free Copy

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