Using an email provider, or even an analytics program such as Google Analytics, you can track numerous essential email marketing metrics. How many people are opening your email? How many of your emails bounced or were not received? How many people have forwarded your email? How many people have clicked on your email? These are examples of important metrics for you to track and to gauge the response of your email marketing.
| Name | Website | About |
|---|---|---|
| iContact | http://www.icontact.com/ | iContact provides you with the tools you’ll need whether you know everything about email marketing and HTML or you’re just starting to design campaigns for the internet and have no web-design experience. While other email marketing services can be overwhelming, iContact keeps things intuitive and simple. This email marketing service gives you the option to create a marketing piece using a template or on your own. You can use the design format or jump into the HTML coding. Once your message is ready to go, you can spell check it, see if it passes spam tests and then send an email campaign to an email address you choose to see what it’ll look like to your recipients. |
| GetResponse | http://www.getresponse.com/ | GetResponse not only helps you maintain your list of contacts and create professional-looking marketing campaigns, but it also gives you the information and tools you need to be more effective at reaching your audience. GetResponse’s email marketing service will help you hone in on what aspects of your marketing efforts are working so you can spend your time on the things that will bring the best returns. |
| Constant Contact | http://www.constantcontact.com/ | Constant Contact provides a variety of templates you can customize. You can also start with a blank template. You can work in the Designer mode, or if you’d rather, you can interact directly with XHTML and CSS (Cascading Style Sheets). However, you are able to copy and paste your own HTML source code into your template-based emails. |
| Benchmark Email | http://www.benchmarkemail.com/ | Benchmark Email provides you with elements that make your email campaign interactive, such as links, video and social media buttons. You can begin by selecting a themed or blank template, or by entering HTML code. When you click on options such as Greeting, Anchor and Document, Benchmark Email gives you a prompt to help you understand the function of the buttons. |
| Pinpointe | http://www.pinpointe.com/ | An email marketing service works best when you are able to follow up with clients, and when you can track the results and effectiveness of your email marketing campaigns. Pinpointe excels in these areas because of its autoresponders, split testing and triggers that assist you in presenting customers with messages that specifically match their needs and interests. |
| Mailigen | http://www.mailigen.com/ | Mailigen directs your email marketing campaigns with precision so that your clients receive the content they’re interested in. Mailigen enables you to create newsletters, sign-up forms, surveys and more. Through this service, you can provide social networking buttons to your subscribers so they’re more likely to share your campaigns with others. Mailigen has real-time performance reports and integrates with Google Analytics. |
| Mad Mimi | https://madmimi.com/ | Mad Mimi 2 has a newly designed interface. It also has even more add-ons included in its service without the additional fee than it used to have. This email marketing service also has 35 color themes to choose from, and you can create your own. Mad Mimi provides design features that make it easy for you to create fashionable, professional emails, even if you lack a “design eye.” |
| VerticalResponse | http://www.verticalresponse.com/vr2hp2 | VerticalResponse combines your email marketing endeavors with your social networking to help you improve your company’s reach in today’s computer-based world. VerticalResponse has been helping companies with their email campaigns since 2001. As social networking has evolved, so has VerticalResponse. Formatting VerticalResponse email campaigns is easy whether you’re contacting 500 people or 25,000. You can choose to make an email marketing campaign with a template or from scratch. If you already have HTML code, you can cut and paste it in. You can create a VerticalResponse email that has pictures and logos, or you can make one that just has plain text. |
| Graphic Mail | http://graphicmail.com/ | Graphic Mail mixes email marketing with social networking to make a sophisticated and effective email marketing service. Graphic Mail even has the ability to capture mobile phone users with its mini-website-creation capabilities. While this is a great service to use, the interface can be a little difficult to navigate. The dashboard displays many options, but with all the options, it’s harder to find what you’re looking for quickly. |
| Campaigner | http://www.campaigner.com/ | Campaigner has more than 500 templates from which you can choose. This email marketing service also offers a creation wizard. It helps you create email campaigns that avoid content that email services such as Google might tag as spam. That way you can have confidence that your emails are reaching your customers’ inboxes instead of their junk mailboxes. |
Disclosure of Material Connection: Some of the links in the information above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”