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The Small Business Digital Marketing Playbook
How to Attract and Retain the Next Generation Customer
In The Small Business Digital Marketing Playbook, digital marketing strategist Walter Lis provides a practical, no-nonsense guide for small and medium-sized businesses to attract and retain customers online.
- 112 pages of cutting-edge solutions
- Real-world case studies
- Bonus online resources
Get your FREE copy of The Small Business Digital Marketing Handbook right now
Learn how small and medium-sized businesses are attracting and retaining customers online.
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What You'll Learn in The Small Business Digital Marketing Playbook
This book is THE shortcut to achieving your marketing goals. You’ll get up to speed on what digital marketing can do for your business by answering the following 19 questions:
- What types of Digital Platforms are available?
- Website Development Options
- How important is Website Hosting
- Search Engine Optimization
- How can I use Content Marketing to grow my business?
- Email Marketing Strategies
- How to build an Email List
- The Purpose of Landing Pages
- The Benefits and Challenges of Digital Advertising
- Social Media Marketing
- Why Analytics means the end of Assumptions
- Five Key Digital Marketing Metrics
- The Principles of Demand Generation
- How to Create a Lead Generation Program
- Using Lead Nurturing to Create Trust
- How Marketing Automation Tools are changing business
- Measuring the Success of your digital marketing
- The six primary goals of your Marketing Plan
- How to Explaining the Digital Marketing Process
About The Author
Walter Lis is a digital marketing consultant, writer, conference speaker and small business owner with a passion for creating and executing successful online marketing strategies. His core technical expertise includes search engine optimization, digital advertising, email marketing, social media marketing and web analytics.
Prior to starting his own marketing consultancy, Walter gained over 20 years of experience working for businesses ranging from multi-billion-dollar companies to sole proprietorships. Walter has held senior management positions for The Chicago Tribune Media Group, sports information provider STATS, LLC and investment management firm Attain Capital Management. He’s worked with companies in a wide variety of industries including media, publishing, telecommunications, manufacturing, local government, information technology, construction, and finance.
Get your FREE copy of The Small Business Digital Marketing Handbook right now
Learn how small and medium-sized businesses are attracting and retaining customers online.
Grab your copy today for FREE