Tag: Digital Marketing
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How Much Is Your Opinion Costing Your Digital Marketing?
What formula works best when sending Tweets to promote your latest product? How do you decide what headline to use when writing a blog post? How do you choose the layout and design for a product landing page? If your answer includes the word “opinion”, you’re almost always costing yourself dollars and success. In today’s…
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Why Email Marketing Still Works For Financial Advisors
Despite the advent of numerous new marketing channels and opportunities, email marketing is often still a preferred method of communication for most business relationships. Consumers prefer email because it is typically less intrusive than a phone call and the dialog can be controlled fairly easily through an email client. In addition, email is flexible, customizable,…
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Your Next Client Is Mobile Friendly, Are You?
Like never before, the information economy has brought power to the customer. If a consumer is looking for information, they can turn to their smartphone, computer, or a countless number of digitally connected resources to instantly get information on what they’re trying to buy, fix, or accomplish. This digital revolution is no more evident and…
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The 5 Biggest Small Business Digital Marketing Mistakes
One of the primary benefits of digital marketing is its ability to construct a cost-effective approach to growing your business. However, without the proper system and processes in place, the exact opposite can occur. An organization can waste a great deal of time, money, and opportunity cost trying to put together a scattered or fragmented…
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The New Era of Digital Marketing Is Here
With nearly every single action that you take being tracked, databased and subsequently archived, your life history is taking shape in the digital world. Check our my latest article on how the intersection of big data and digital marketing is drastically changing the way CMOs and businesses think and react.
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New Inbound Marketing Education Tool Saves Time
Over the past decade, the one primary constant with digital marketing is that the rate of change increases exponentionally. As technologies change, marketers adapt, search engines adjust and businesses succeed or fail depending on their ability to identify and manage change. Keeping up with what’s happening in digital marketing can often prove to be a…