What makes social media marketing different from most traditional components of online marketing? While many forms of marketing and selling are about being aggressive and forcing the issue, social networks function on a basic level of acceptance and respect. You can’t force your way into these groups without risking fast and painful retribution among those […]
Five Quick Steps to Defining Your Social Media Strategy Read More »
Make no mistake the power no longer resides with the business or provider, it squarely belongs to the customer and the communities that they belong to. You can thank the emergence of social media outlets for bringing this new fact of business life into play. Even more importantly, if you’re a content publisher (which is
The Power and Policies of The Social Tribe Read More »
Just like on Mount Everest, the Facebook marketing sherpas are busy exploring the terrain and searching for safe paths up the mountain for themselves and their followers.
Prepare Well Before Attempting to Climb Facebook Nation Read More »
