Tag: Google Analytics
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My 6 “Must Have” Digital Marketing Tools
About five years ago, I counted 27 tools that I was using as a digital marketing professional. As someone who works mostly with small and medium sized businesses, I need to know a little about a lot and I also need to know how everything fits together. From keyword research, to copywriting, email marketing, social…
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What to Look For Within Your Website Analytics
One of the most amazing aspects of online marketing is the availability of statistics to test, adjust and monitor the success of your website in near real-time. In fact, it’s often difficult for old line marketers to accept this analytical reality when historically much of what was decided came from either poor data, the loudest…