Tag: PR
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15 Digital Metrics Every PR Agency Needs
Thanks to today’s digital marketing tools, measuring PR and earned media has become more efficient and effective than ever. Quantifying the impact of PR is essential, especially with businesses or brands that have a large number of offline components. Helping your client identify and understand the impact of your programs is often the difference between…
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The New Rules for Great Inbound Marketing PR
The evolution of marketing through modern-day tools and technology has caused a seismic change in how publicity is generated. The original staple of any marketing and PR campaign was the press release, whose primary goal was to catch the attention of those with high influence, namely the media (writers, editors). In today’s world, the press…