Tag: Split Testing
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The Money Is In The List
If the money is in the list -more specifically, your email list – then it’s a good idea to harvest and protect that list with a farmer’s worth ethic. That means slowing the freight train of your frenetic day and follow a detailed progression of content creation and database management. For example, sending any email…
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Can You Guess Which Page Will Convert?
One of the hardest and most humbling aspects of inbound marketing is the fact that testing always wins over experience. You may think you know your market and your audience, but you most likely don’t know how they’ll react when they visit your site. That’s why split testing – both A/B and mulitvariate – is…