Author: Retlawsil
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Your Next Client Is Mobile Friendly, Are You?
Like never before, the information economy has brought power to the customer. If a consumer is looking for information, they can turn to their smartphone, computer, or a countless number of digitally connected resources to instantly get information on what they’re trying to buy, fix, or accomplish. This digital revolution is no more evident and…
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The Simple 8-Step Marketing Audit for Financial Advisors
As a financial advisor, it’s necessary to have a crystal clear picture of your firm’s growth and improvement priorities. Just as there are many potential objectives for your clients, the same holds true for your marketing. Therefore, it’s essential to decide what’s most important and what comes first. I always recommend conducting a marketing audit…
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How Financial Advisors Can Survive Google’s Mobilegeddon
It’s being called “Mobilegeddon” and is creating a tremendous buzz by forcing businesses, including financial advisors, to change the way they look at their websites. More specifically, on April 21 Google will be expanding its use of mobile-friendliness as a ranking signal in mobile search results. According to Google, this change “will affect mobile searches…
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15 Digital Metrics Every PR Agency Needs
Thanks to today’s digital marketing tools, measuring PR and earned media has become more efficient and effective than ever. Quantifying the impact of PR is essential, especially with businesses or brands that have a large number of offline components. Helping your client identify and understand the impact of your programs is often the difference between…
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You’re Missing Something (Hint: It’s About Demand Generation)
You might have a problem that you’re not aware of. It could cause you to rethink how you’re living your life as well as future purchase decisions. In fact, you’ll be extremely grateful to learn about this issue before it’s too late. When a business is looking to enlighten an audience to a current or…
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The 5 Biggest Small Business Digital Marketing Mistakes
One of the primary benefits of digital marketing is its ability to construct a cost-effective approach to growing your business. However, without the proper system and processes in place, the exact opposite can occur. An organization can waste a great deal of time, money, and opportunity cost trying to put together a scattered or fragmented…
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The Digital Marketing Audit
In order to define your organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your marketing, so it’s essential to decide what’s most important and what comes first. The Digital Marketing Audit – 8 Steps…
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How I Use PickFu.com to Split Test Everything
Having the ability to measure everything from a click in an email, to the time a lead spends on your website, to the source of where a lead has come from, allows the marketer to utilize this data to calibrate a highly defined and highly effective program. Knowing what is working and what doesn’t not…
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What Small Businesses Need For Better SEO
For the majority of small and medium-sized businesses, a large amount of traffic that you’ll receive on your website and other online channels will often come from search engines. The majority of this traffic will come from Google, which is the leader among search engines by a wide margin. That’s not to say that Bing…
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Content Marketing – A Six Step Program
Content is the lifeblood of search engines. It’s important to understand that content drives search engines, businesses and the people who visit the search engines. An optimized strategy using content marketing is vital for connecting to audiences and accomplishing your business goals. Here are six steps to identify and build your content marketing strategy. Identify…