Author: Retlawsil
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Local Online Marketing Factors for Small Businesses
Local online marketing for small and medium sized businesses (SMBs) has certainly taken a higher priority now than ever before. In fact, this is a booming marketplace for local SEOs and digital marketers who are looking to carve themselves into this niche. Since digital marketing changes at an accelerated pace as compared to many traditional…
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Keyword Research Basic Concepts
As with most inbound marketing initiatives, trying to explain what keyword research is to non-marketers typically ellicts the usual confused look followed by a questioning glance. However, the importance of defining your audience through in-depth keyword analysis is vital to the success of any online business. In fact, conducting your business online without a thorough…
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Use Unbounce to Optimize Your Marketing Campaigns
Increasing traffic and engagement on your website is typically thought of as a zero sum game where traffic is considered the essential fuel to make your engine run faster. However, all the fuel in the world won’t make a poorly tuned engine run better. Even an unlimited supply of high-octane fuel can’t change what’s already…
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4 Keys to Successful Email Subject Lines
There is no more important gatekeeper in digital marketing than an email subject line. Create a well-crafted subject line and your reader will take the next step of opening your message. Miss the mark and your intended communication will never be opened or could earn you a consistent place in the spam folder. Similar to…
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Why Page Load Speed Is More Important Than Ever
Back in the days before high-speed Internet access became widely available, websites were often designed to optimally load as fast as possible based on a users’ connection speed. Quite often, page load times were considered above design and even content concerns by web developers. As the pipe got fatter, speed became less relevant and so…
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Remove Personalized Search Results With Simple Plugin
If you’re conducting a search using Google, odds are you’re receiving results customized by your location, interests and a host of other factors. This is true whether you’re logged into Google or not. The search engines now consider multiple factors when presenting the results of your search. Gone are the days when a Google search…
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The Money Is In The List
If the money is in the list -more specifically, your email list – then it’s a good idea to harvest and protect that list with a farmer’s worth ethic. That means slowing the freight train of your frenetic day and follow a detailed progression of content creation and database management. For example, sending any email…
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5 Essential Search Engine Optimization Best Practices
Search engine optimization is often about hitting a moving target like skeet shooting. Google’s recent recent algorithm update once again shuffled the deck a bit, causing some websites to lose their high rankings while others benefitted. Certainly, it’s essential to stay informed about the changes in the preferences of the major search engines. However, it’s…
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Monitor Your Conversion Rate by Traffic Source
All traffic is not created equal, so it’s extremely important to identify which traffic sources convert the highest for your website. When you’re first working on driving eyeballs to your site, you obviously need to take what you can get. However, once you’ve established some credibility and have found your balance, it’s a good practice…