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Author: Retlawsil

  • Keyword Tools That Can Save Your Marketing Campaign

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    Retlawsil
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    The planning for any online marketing campaign, or even for any website, begins with keyword analysis. Before you can assess the viability of a targeted marketplace, you’ll need to indentify what the demand and the competition look like. Great demand with lots of competition is usually a bad situation. The same goes for a market…

  • 6 More Keys to Sales Success Through the Power of Persuasion

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    Retlawsil
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    Following up on the previous post 6 Keys to Sales Success Through the Power of Persuasion, here are six more ways to build a foundation for persuasion with your customers. Any one of these solutions can be helpful alone or grouped together as part of a well constructed sales and marketing campaign. Rapport – establish…

  • 6 Keys to Sales Success Through the Power of Persuasion

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    Retlawsil
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    As with any recipe – whether in the kitchen, or in life – generating business is a process that requires a well devised, structured plan. Follow that plan out of order, and you’re liable to make a mistake. Understand how the process works, and you’ll be much less likely to miss the order. One major…

  • Local Marketing Online in 7 Easy Steps

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    Retlawsil
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    One truism that becomes more relevant each minute is that technology is making the world smaller. You can market your product or service virtually anywhere within minutes and you can have an immediate impact in places that you’ve never even heard of. Along with this seismic shift in marketing reach comes the increasing focus on…

  • The Magic Principles of Persuasion

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    Retlawsil
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    One of the most quoted books in marketing is “Influence: The Psychology of Persuasion,” by Dr. Robert Cialdini. The book is mentioned so often because of its unique perspective and approach towards connecting with an audience. Cialdini’s famous six principles of persuasion are a great place to begin and end any marketing strategy discussion, no…

  • The Two Simple Keys to Winning Online Marketing

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    Retlawsil
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    A core foundation behind successful Inbound Marketing is the importance of discipline and perseverance. Without the discipline to create and follow a plan and without the perseverance to stick to that plan despite the inevitable struggles, any marketing initiative is doomed to fail. This is especially true with Inbound Marketing that relies less on “big…

  • The Three Ways Someone Will Find Your Website

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    Retlawsil
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    I’m a huge fan of working from a list. If it’s not on my list, I’m probably not going to get to it. My list is also my primary tool in overcoming overwhelm. When we can write down exactly what we face, no matter how large, the issue(s) becomes something we can deal with. If…

  • Change Your Life With Transformational Learning

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    Retlawsil
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    Whether you’re an athlete, corporate pro, actor or in any avenue of life, Transformational Learning is the way to generate real change – quickly. Check out this free 45-minute teleseminar this Wednesday with renowned author and performance consultant David Breslow. Here’s what you’ll learn: What Transformational Learning really is (and why Informational Learning doesn’t work…

  • The New Rules for Great Inbound Marketing PR

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    Retlawsil
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    The evolution of marketing through modern-day tools and technology has caused a seismic change in how publicity is generated. The original staple of any marketing and PR campaign was the press release, whose primary goal was to catch the attention of those with high influence, namely the media (writers, editors). In today’s world, the press…

  • Five Quick Steps to Defining Your Social Media Strategy

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    Retlawsil
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    What makes social media marketing different from most traditional components of online marketing? While many forms of marketing and selling are about being aggressive and forcing the issue, social networks function on a basic level of acceptance and respect. You can’t force your way into these groups without risking fast and painful retribution among those…