Category: Analytics
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How Much Is Your Opinion Costing Your Digital Marketing?
What formula works best when sending Tweets to promote your latest product? How do you decide what headline to use when writing a blog post? How do you choose the layout and design for a product landing page? If your answer includes the word “opinion”, you’re almost always costing yourself dollars and success. In today’s…
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My 6 “Must Have” Digital Marketing Tools
About five years ago, I counted 27 tools that I was using as a digital marketing professional. As someone who works mostly with small and medium sized businesses, I need to know a little about a lot and I also need to know how everything fits together. From keyword research, to copywriting, email marketing, social…
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How I Use PickFu.com to Split Test Everything
Having the ability to measure everything from a click in an email, to the time a lead spends on your website, to the source of where a lead has come from, allows the marketer to utilize this data to calibrate a highly defined and highly effective program. Knowing what is working and what doesn’t not…
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The Big Data Future of Digital Marketing
In many respects, most inbound marketers have been involved with big data long before it was called big data. What is big data? It’s a term that describes databases or datasets that grow so large that they become awkward or difficult to work with. Digital marketing is based on tracking customer likes and dislikes. The…
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Monitor Your Conversion Rate by Traffic Source
All traffic is not created equal, so it’s extremely important to identify which traffic sources convert the highest for your website. When you’re first working on driving eyeballs to your site, you obviously need to take what you can get. However, once you’ve established some credibility and have found your balance, it’s a good practice…
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8 Search Analytics That Really Matter
If over 80% of all traffic is driven to commercial websites via search, it only makes sense to pay close attention to how the search engines are reacting to your site. Here are 8 quick search analytics that you should keep an eye on. Crawling Errors – what pages or images or links are missing…
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What to Look For Within Your Website Analytics
One of the most amazing aspects of online marketing is the availability of statistics to test, adjust and monitor the success of your website in near real-time. In fact, it’s often difficult for old line marketers to accept this analytical reality when historically much of what was decided came from either poor data, the loudest…