Category: Calls to Action
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3 Essential Stages of Content Marketing Lead Generation
There are three primary components or stages of lead generation via content marketing. Firstly, landing pages are a distinct page that people visit to learn more about your product. The second component is an offer or an enticement to bring an audience to your product. Thirdly is a call to action, which is an ad…
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6 Essential Calls to Action
Change is a constant in most businesses, but it’s a runaway freight train for those of us involved in online marketing. Technology has turned marketing literally on its head. Marketers need to be professional learners to keep up or risk falling behind. This goes for everything from the tools marketers use to the seismic shift…