Category: Copywriting
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What is Google Knowledge Graph?
Google’s recent Knowledge Graph introduction presents a significant adjustment to their search algorithm and their approach to search results presentation. In summary, the Knowledge Graph presents an overview of the search term with additional content and suggestions from Google. Here’s a brief video overview that explains what they’re looking to accomplish. This change will impact…
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4 Keys to Successful Email Subject Lines
There is no more important gatekeeper in digital marketing than an email subject line. Create a well-crafted subject line and your reader will take the next step of opening your message. Miss the mark and your intended communication will never be opened or could earn you a consistent place in the spam folder. Similar to…