Category: Email Marketing
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Why Email Marketing Still Works For Financial Advisors
Despite the advent of numerous new marketing channels and opportunities, email marketing is often still a preferred method of communication for most business relationships. Consumers prefer email because it is typically less intrusive than a phone call and the dialog can be controlled fairly easily through an email client. In addition, email is flexible, customizable,…
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Is Email Marketing Still Worth The Effort?
According to a study by Internet security technology company Commtouch in Q3 of 2012, nearly 74% all email sent was spam. Over 87 billion spam/phishing emails are sent around the world every day and 1.9 billion of those messages was sent with malware attached. Despite those disappointing numbers, email marketing is still a leading tool…
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4 Keys to Successful Email Subject Lines
There is no more important gatekeeper in digital marketing than an email subject line. Create a well-crafted subject line and your reader will take the next step of opening your message. Miss the mark and your intended communication will never be opened or could earn you a consistent place in the spam folder. Similar to…
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The Money Is In The List
If the money is in the list -more specifically, your email list – then it’s a good idea to harvest and protect that list with a farmer’s worth ethic. That means slowing the freight train of your frenetic day and follow a detailed progression of content creation and database management. For example, sending any email…