Category: Landing Pages
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3 Essential Stages of Content Marketing Lead Generation
There are three primary components or stages of lead generation via content marketing. Firstly, landing pages are a distinct page that people visit to learn more about your product. The second component is an offer or an enticement to bring an audience to your product. Thirdly is a call to action, which is an ad…
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The Key to Developing Digital Marketing Results
If much of digital marketing is a pragmatic, statistically-based science, then developing successful landing pages is an art form. Whether you’re B2B or B2C, developing a quality landing page that converts is among the most essential elements of a high-performing website. I often use the term “develop” when talking about landing pages since consistent testing…
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Are Your Landing Pages Optimized for Humans?
When developing an ecommerce page layout or landing page, it’s easy to lose perspective on how your potential customer experiences the world that you’ve created. As the person in charge of creating and optimizing the return from your product or service offering, your mission is to bring together the various components into a single source.…
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The Big Data Future of Digital Marketing
In many respects, most inbound marketers have been involved with big data long before it was called big data. What is big data? It’s a term that describes databases or datasets that grow so large that they become awkward or difficult to work with. Digital marketing is based on tracking customer likes and dislikes. The…
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Use Unbounce to Optimize Your Marketing Campaigns
Increasing traffic and engagement on your website is typically thought of as a zero sum game where traffic is considered the essential fuel to make your engine run faster. However, all the fuel in the world won’t make a poorly tuned engine run better. Even an unlimited supply of high-octane fuel can’t change what’s already…
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The Two Simple Keys to Winning Online Marketing
A core foundation behind successful Inbound Marketing is the importance of discipline and perseverance. Without the discipline to create and follow a plan and without the perseverance to stick to that plan despite the inevitable struggles, any marketing initiative is doomed to fail. This is especially true with Inbound Marketing that relies less on “big…
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Can You Guess Which Page Will Convert?
One of the hardest and most humbling aspects of inbound marketing is the fact that testing always wins over experience. You may think you know your market and your audience, but you most likely don’t know how they’ll react when they visit your site. That’s why split testing – both A/B and mulitvariate – is…