Category: Marketing Education
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Who Should Manage Your Digital Marketing?
Marketing is a continuous process, not a destination; and “set it and forget it” is an idea that is well past its time. Every campaign and every program that you put forth across all channels within digital marketing has to be constantly improved. This also means that those of us working within digital marketing, whether…
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The Big Data Future of Digital Marketing
In many respects, most inbound marketers have been involved with big data long before it was called big data. What is big data? It’s a term that describes databases or datasets that grow so large that they become awkward or difficult to work with. Digital marketing is based on tracking customer likes and dislikes. The…
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New Inbound Marketing Education Tool Saves Time
Over the past decade, the one primary constant with digital marketing is that the rate of change increases exponentionally. As technologies change, marketers adapt, search engines adjust and businesses succeed or fail depending on their ability to identify and manage change. Keeping up with what’s happening in digital marketing can often prove to be a…