Category: Marketing for Financial Advisors
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How to Speak The Language of High Net Worth Investors
Nearly every advisor has experienced the frustration of failing to connect with a potential client and experiencing the sinking feeling that you are speaking different languages. For some reason, the same discussion that you’ve had many times before with other clients fails to resonate. The key strategy in successfully connecting with a potential client as…
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Website Rankings For Top Financial Advisors in Chicagoland
[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/1″ el_position=”first last”] [/vc_column_text] [vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/4″ el_position=”first”] [/vc_column_text] [vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/2″] As we found in our recent report “Ranking The Top Websites From Barron’s Top 100 Advisors“, earning recognition as a top financial advisory firm often does not provide a direct correlation to a high performing online presence.…
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Who Should Manage Your Digital Marketing?
Marketing is a continuous process, not a destination; and “set it and forget it” is an idea that is well past its time. Every campaign and every program that you put forth across all channels within digital marketing has to be constantly improved. This also means that those of us working within digital marketing, whether…
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Why Email Marketing Still Works For Financial Advisors
Despite the advent of numerous new marketing channels and opportunities, email marketing is often still a preferred method of communication for most business relationships. Consumers prefer email because it is typically less intrusive than a phone call and the dialog can be controlled fairly easily through an email client. In addition, email is flexible, customizable,…
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Your Next Client Is Mobile Friendly, Are You?
Like never before, the information economy has brought power to the customer. If a consumer is looking for information, they can turn to their smartphone, computer, or a countless number of digitally connected resources to instantly get information on what they’re trying to buy, fix, or accomplish. This digital revolution is no more evident and…
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The Simple 8-Step Marketing Audit for Financial Advisors
As a financial advisor, it’s necessary to have a crystal clear picture of your firm’s growth and improvement priorities. Just as there are many potential objectives for your clients, the same holds true for your marketing. Therefore, it’s essential to decide what’s most important and what comes first. I always recommend conducting a marketing audit…
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How Financial Advisors Can Survive Google’s Mobilegeddon
It’s being called “Mobilegeddon” and is creating a tremendous buzz by forcing businesses, including financial advisors, to change the way they look at their websites. More specifically, on April 21 Google will be expanding its use of mobile-friendliness as a ranking signal in mobile search results. According to Google, this change “will affect mobile searches…