Category: Marketing Strategy
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How Much Is Your Opinion Costing Your Digital Marketing?
What formula works best when sending Tweets to promote your latest product? How do you decide what headline to use when writing a blog post? How do you choose the layout and design for a product landing page? If your answer includes the word “opinion”, you’re almost always costing yourself dollars and success. In today’s…
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Website Rankings For Top Financial Advisors in Chicagoland
[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/1″ el_position=”first last”] [/vc_column_text] [vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/4″ el_position=”first”] [/vc_column_text] [vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/2″] As we found in our recent report “Ranking The Top Websites From Barron’s Top 100 Advisors“, earning recognition as a top financial advisory firm often does not provide a direct correlation to a high performing online presence.…
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Who Should Manage Your Digital Marketing?
Marketing is a continuous process, not a destination; and “set it and forget it” is an idea that is well past its time. Every campaign and every program that you put forth across all channels within digital marketing has to be constantly improved. This also means that those of us working within digital marketing, whether…
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Your Next Client Is Mobile Friendly, Are You?
Like never before, the information economy has brought power to the customer. If a consumer is looking for information, they can turn to their smartphone, computer, or a countless number of digitally connected resources to instantly get information on what they’re trying to buy, fix, or accomplish. This digital revolution is no more evident and…
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The Big Data Future of Digital Marketing
In many respects, most inbound marketers have been involved with big data long before it was called big data. What is big data? It’s a term that describes databases or datasets that grow so large that they become awkward or difficult to work with. Digital marketing is based on tracking customer likes and dislikes. The…
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Keyword Research Basic Concepts
As with most inbound marketing initiatives, trying to explain what keyword research is to non-marketers typically ellicts the usual confused look followed by a questioning glance. However, the importance of defining your audience through in-depth keyword analysis is vital to the success of any online business. In fact, conducting your business online without a thorough…