Category: Marketing Strategy
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Use Unbounce to Optimize Your Marketing Campaigns
Increasing traffic and engagement on your website is typically thought of as a zero sum game where traffic is considered the essential fuel to make your engine run faster. However, all the fuel in the world won’t make a poorly tuned engine run better. Even an unlimited supply of high-octane fuel can’t change what’s already…
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The Magic Principles of Persuasion
One of the most quoted books in marketing is “Influence: The Psychology of Persuasion,” by Dr. Robert Cialdini. The book is mentioned so often because of its unique perspective and approach towards connecting with an audience. Cialdini’s famous six principles of persuasion are a great place to begin and end any marketing strategy discussion, no…