Category: Online Marketing
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How Much Is Your Opinion Costing Your Digital Marketing?
What formula works best when sending Tweets to promote your latest product? How do you decide what headline to use when writing a blog post? How do you choose the layout and design for a product landing page? If your answer includes the word “opinion”, you’re almost always costing yourself dollars and success. In today’s…
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The Digital Marketing Audit
In order to define your organizational growth and improvement priorities, it’s necessary to have a crystal clear picture of what you’re trying to accomplish. There are many potential objectives that you could have for your marketing, so it’s essential to decide what’s most important and what comes first. The Digital Marketing Audit – 8 Steps…
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The New Era of Digital Marketing Is Here
With nearly every single action that you take being tracked, databased and subsequently archived, your life history is taking shape in the digital world. Check our my latest article on how the intersection of big data and digital marketing is drastically changing the way CMOs and businesses think and react.
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The Key to Developing Digital Marketing Results
If much of digital marketing is a pragmatic, statistically-based science, then developing successful landing pages is an art form. Whether you’re B2B or B2C, developing a quality landing page that converts is among the most essential elements of a high-performing website. I often use the term “develop” when talking about landing pages since consistent testing…
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Are Your Landing Pages Optimized for Humans?
When developing an ecommerce page layout or landing page, it’s easy to lose perspective on how your potential customer experiences the world that you’ve created. As the person in charge of creating and optimizing the return from your product or service offering, your mission is to bring together the various components into a single source.…
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The Big Data Future of Digital Marketing
In many respects, most inbound marketers have been involved with big data long before it was called big data. What is big data? It’s a term that describes databases or datasets that grow so large that they become awkward or difficult to work with. Digital marketing is based on tracking customer likes and dislikes. The…
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What is Google Knowledge Graph?
Google’s recent Knowledge Graph introduction presents a significant adjustment to their search algorithm and their approach to search results presentation. In summary, the Knowledge Graph presents an overview of the search term with additional content and suggestions from Google. Here’s a brief video overview that explains what they’re looking to accomplish. This change will impact…
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New Inbound Marketing Education Tool Saves Time
Over the past decade, the one primary constant with digital marketing is that the rate of change increases exponentionally. As technologies change, marketers adapt, search engines adjust and businesses succeed or fail depending on their ability to identify and manage change. Keeping up with what’s happening in digital marketing can often prove to be a…