Category: Online Marketing
-
Keyword Research Basic Concepts
As with most inbound marketing initiatives, trying to explain what keyword research is to non-marketers typically ellicts the usual confused look followed by a questioning glance. However, the importance of defining your audience through in-depth keyword analysis is vital to the success of any online business. In fact, conducting your business online without a thorough…
-
Use Unbounce to Optimize Your Marketing Campaigns
Increasing traffic and engagement on your website is typically thought of as a zero sum game where traffic is considered the essential fuel to make your engine run faster. However, all the fuel in the world won’t make a poorly tuned engine run better. Even an unlimited supply of high-octane fuel can’t change what’s already…
-
5 Essential Search Engine Optimization Best Practices
Search engine optimization is often about hitting a moving target like skeet shooting. Google’s recent recent algorithm update once again shuffled the deck a bit, causing some websites to lose their high rankings while others benefitted. Certainly, it’s essential to stay informed about the changes in the preferences of the major search engines. However, it’s…
-
Monitor Your Conversion Rate by Traffic Source
All traffic is not created equal, so it’s extremely important to identify which traffic sources convert the highest for your website. When you’re first working on driving eyeballs to your site, you obviously need to take what you can get. However, once you’ve established some credibility and have found your balance, it’s a good practice…
-
The Two Simple Keys to Winning Online Marketing
A core foundation behind successful Inbound Marketing is the importance of discipline and perseverance. Without the discipline to create and follow a plan and without the perseverance to stick to that plan despite the inevitable struggles, any marketing initiative is doomed to fail. This is especially true with Inbound Marketing that relies less on “big…
-
The 4 Primary Categories of Internet Traffic
The traffic that you receive tour blog or website can be categorized into four unique categories.