Category: Social Media Marketing
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7 Marketing Tactics Used By Top Financial Advisors
Success leaves clues and for leading financial advisors, much of their success can be traced to specific marketing tactics that consistently help the firm grow its AUM. Join the marketing elite of financial advisors today by implementing these tactics into your firm’s business development and digital marketing efforts. 1.) Track Your Progress With a CRM…
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5 Keys To Digital Marketing Success For Advisors
[vc_column_text pb_margin_bottom=”no” pb_border_bottom=”no” width=”1/1″ el_position=”first last”] Despite a dramatic increase in online audience, it’s been well documented that financial advisors have been slow to adapt to the changing digital-first preference of their customers. However, with significant upgrades in the availability and affordability of digital marketing tools, along with prodding by search giant Google, many advisors…
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When Big Data Takes Over The Super Bowl
The one-to-one marketing capability that comes from the explosion of big data insights provided online through mobile devices and through social media channels is a game changer. The digital footprint of a consumer is growing at an exponential rate, allowing for a true relevant message to be developed for each individual. Nowhere is the change…
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Spending on Digital Marketing Illustrates Significant Knowledge Gap
According to a recent Digital Marketing Spending Survey published by Gartner, the world of digital marketing is quickly dividing into the “Haves” versus the “Have Nots”. Currently companies spend over 10% of revenue on marketing and digital marketing commands approximately 25% of the overall marketing budget according to Gartner. As you might expect, the level…
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Looking for More Re-Tweets?
The power of viral marketing is difficult to harness and even more difficult to actively produce. Most marketing campaigns that generate a viral buzz often occur through a series of fortunate circumstances or events. However, using social media tools wisely can certainly give you an edge when searching for the next great campaign. Even simple…
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Five Quick Steps to Defining Your Social Media Strategy
What makes social media marketing different from most traditional components of online marketing? While many forms of marketing and selling are about being aggressive and forcing the issue, social networks function on a basic level of acceptance and respect. You can’t force your way into these groups without risking fast and painful retribution among those…
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How to Maintain Your Market Focus Through Social Media Madness
With the rapid pace of change accelerating even faster for online businesses, the days of developing of creating and sticking to a business plan seem a bit far fetched. A little over a year ago, Facebook had just half of their current 500 million members and a similar comparison could be made for Twitter and…
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The Power and Policies of The Social Tribe
Make no mistake the power no longer resides with the business or provider, it squarely belongs to the customer and the communities that they belong to. You can thank the emergence of social media outlets for bringing this new fact of business life into play. Even more importantly, if you’re a content publisher (which is…