Category: Website Optimization
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Your Next Client Is Mobile Friendly, Are You?
Like never before, the information economy has brought power to the customer. If a consumer is looking for information, they can turn to their smartphone, computer, or a countless number of digitally connected resources to instantly get information on what they’re trying to buy, fix, or accomplish. This digital revolution is no more evident and…
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How I Use PickFu.com to Split Test Everything
Having the ability to measure everything from a click in an email, to the time a lead spends on your website, to the source of where a lead has come from, allows the marketer to utilize this data to calibrate a highly defined and highly effective program. Knowing what is working and what doesn’t not…
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Are Your Landing Pages Optimized for Humans?
When developing an ecommerce page layout or landing page, it’s easy to lose perspective on how your potential customer experiences the world that you’ve created. As the person in charge of creating and optimizing the return from your product or service offering, your mission is to bring together the various components into a single source.…
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Why Page Load Speed Is More Important Than Ever
Back in the days before high-speed Internet access became widely available, websites were often designed to optimally load as fast as possible based on a users’ connection speed. Quite often, page load times were considered above design and even content concerns by web developers. As the pipe got fatter, speed became less relevant and so…