Tag: Big Data
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The New Era of Digital Marketing Is Here
With nearly every single action that you take being tracked, databased and subsequently archived, your life history is taking shape in the digital world. Check our my latest article on how the intersection of big data and digital marketing is drastically changing the way CMOs and businesses think and react.
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The Big Data Future of Digital Marketing
In many respects, most inbound marketers have been involved with big data long before it was called big data. What is big data? It’s a term that describes databases or datasets that grow so large that they become awkward or difficult to work with. Digital marketing is based on tracking customer likes and dislikes. The…