Tag: Gartner

Spending on Digital Marketing Illustrates Significant Knowledge Gap

Mar 26, 2013

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by

Retlawsil

in Marketing Strategy, Online Marketing, SEO, Social Media Marketing

According to a recent Digital Marketing Spending Survey published by Gartner, the world of digital marketing is quickly dividing into the “Haves” versus the “Have Nots”. Currently companies spend over 10% of revenue on marketing and digital marketing commands approximately 25% of the overall marketing budget according to Gartner. As you might expect, the level…