Tag: Landing Page
-
The Key to Developing Digital Marketing Results
If much of digital marketing is a pragmatic, statistically-based science, then developing successful landing pages is an art form. Whether you’re B2B or B2C, developing a quality landing page that converts is among the most essential elements of a high-performing website. I often use the term “develop” when talking about landing pages since consistent testing…
-
What to Look For Within Your Website Analytics
One of the most amazing aspects of online marketing is the availability of statistics to test, adjust and monitor the success of your website in near real-time. In fact, it’s often difficult for old line marketers to accept this analytical reality when historically much of what was decided came from either poor data, the loudest…