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Tag: Persuasion

  • 6 More Keys to Sales Success Through the Power of Persuasion

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    Retlawsil
    in

    Following up on the previous post 6 Keys to Sales Success Through the Power of Persuasion, here are six more ways to build a foundation for persuasion with your customers. Any one of these solutions can be helpful alone or grouped together as part of a well constructed sales and marketing campaign. Rapport – establish…

  • 6 Keys to Sales Success Through the Power of Persuasion

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    by

    Retlawsil
    in

    As with any recipe – whether in the kitchen, or in life – generating business is a process that requires a well devised, structured plan. Follow that plan out of order, and you’re liable to make a mistake. Understand how the process works, and you’ll be much less likely to miss the order. One major…

  • The Magic Principles of Persuasion

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    by

    Retlawsil
    in

    One of the most quoted books in marketing is “Influence: The Psychology of Persuasion,” by Dr. Robert Cialdini. The book is mentioned so often because of its unique perspective and approach towards connecting with an audience. Cialdini’s famous six principles of persuasion are a great place to begin and end any marketing strategy discussion, no…