Tag: SEO
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What Small Businesses Need For Better SEO
For the majority of small and medium-sized businesses, a large amount of traffic that you’ll receive on your website and other online channels will often come from search engines. The majority of this traffic will come from Google, which is the leader among search engines by a wide margin. That’s not to say that Bing…
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The Big Data Future of Digital Marketing
In many respects, most inbound marketers have been involved with big data long before it was called big data. What is big data? It’s a term that describes databases or datasets that grow so large that they become awkward or difficult to work with. Digital marketing is based on tracking customer likes and dislikes. The…
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What is Google Knowledge Graph?
Google’s recent Knowledge Graph introduction presents a significant adjustment to their search algorithm and their approach to search results presentation. In summary, the Knowledge Graph presents an overview of the search term with additional content and suggestions from Google. Here’s a brief video overview that explains what they’re looking to accomplish. This change will impact…
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Local Online Marketing Factors for Small Businesses
Local online marketing for small and medium sized businesses (SMBs) has certainly taken a higher priority now than ever before. In fact, this is a booming marketplace for local SEOs and digital marketers who are looking to carve themselves into this niche. Since digital marketing changes at an accelerated pace as compared to many traditional…
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The Two Simple Keys to Winning Online Marketing
A core foundation behind successful Inbound Marketing is the importance of discipline and perseverance. Without the discipline to create and follow a plan and without the perseverance to stick to that plan despite the inevitable struggles, any marketing initiative is doomed to fail. This is especially true with Inbound Marketing that relies less on “big…
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5 Keys for Simple Search Engine Optimization
The world of search engine optimization changes at warp speed these days as Google and the rest of the search engines change their algorithms continuously. It’s important to remember that Google’s primary goal is provide the most relevant content based on the the search phrase. This means that it’s vitally important to provide the following…
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What Everybody Ought to Know About Link Building
Having sufficient link juice to your site is key to having a strong organic SEO reach. Here’s a quick list of six important considerations and best practices to follow when you’re looking to strengthen your site’s link arsenal.