What makes social media marketing different from most traditional components of online marketing? While many forms of marketing and selling are about being aggressive and forcing the issue, social networks function on a basic level of acceptance and respect. You can’t force your way into these groups without risking fast and painful retribution among those […]
Five Quick Steps to Defining Your Social Media Strategy Read More »
With the rapid pace of change accelerating even faster for online businesses, the days of developing of creating and sticking to a business plan seem a bit far fetched. A little over a year ago, Facebook had just half of their current 500 million members and a similar comparison could be made for Twitter and
How to Maintain Your Market Focus Through Social Media Madness Read More »
Make no mistake the power no longer resides with the business or provider, it squarely belongs to the customer and the communities that they belong to. You can thank the emergence of social media outlets for bringing this new fact of business life into play. Even more importantly, if you’re a content publisher (which is
The Power and Policies of The Social Tribe Read More »
