Over the past decade, the one primary constant with digital marketing is that the rate of change increases exponentionally. As technologies change, marketers adapt, search engines adjust and businesses succeed or fail depending on their ability to identify and manage change.
Keeping up with what’s happening in digital marketing can often prove to be a job within itself. Lee Iacocca’s famous time management quote applies today now more than ever, “If you want to make good use of your time, you’ve got to know what’s most important and then give it all you’ve got.”
One terrific new tool to stay plugged-in with digita marketing is inbound.org, which was developed by Rand Fishkin, co-founder of SEOmoz and Dharmesh Shah, co-founder of Hubspot. The site uses crowdsourcing to aggregate the top digital or inbound marketing articles posted online. Users then can vote and help promote the most meaningful and useful articles to the top of the list.
To stay current with my marketing education, I’ve previously invested a great deal of time either parsing through a massive list of articles in my Google reader, or through hundreds of Tweets from my “marketing experts” list. Much of that informational inefficiency is now gone as I use the power of the crowd to find the best of the best, in terms of digital marketing knowledge sharing.
Fishkin and Shah are looking to bring the communities of bloggers and marketers together who write about non-paid channels like SEO, social media, content marketing, conversion rate optimization and other inbound or digital marketing tactics. The site launched in February and has been a huge success and a great tool to help educate yourself in the most time-effective manner currently available. Visit inbound.org today and stay up-to-date efficiently.