The information economy has brought power to the customer like never before. If a consumer is looking for information, they can turn to their smart phone, computer, or a countless number of digitally-connected resources to instantly get information on what they’re trying to buy, fix or accomplish.
This digital revolution is no more evident and more impactful than for small and medium-size businesses. In the United States, the percentage of small businesses has dramatically increased over the past 20 years. According to the Small Business Administration, small businesses, or companies with fewer than 500 workers, make up 99.7 percent of employers in the United States. Small businesses make up 64 percent of net new private sector jobs.
By comparison, in the US, there are 27.9 million small businesses and just 18,500 companies with 500 employees or more. That’s a huge number that has a major impact on entire global economy.
So what does that mean for companies who are that size when they need compete with larger businesses in the new information economy? Major opportunity!
I specialize in working with small and medium sized businesses to grow their business online and reach the massive digital audience that needs their products or services.
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