Assembling a list of keywords and analyzing what their opportunity could be is the first step to providing a framework when deciding what you could potentially create content about. The second step is identifying how much competition there is for a particular keyword. This capability is also available through numerous keyword analysis and marketing tools as well as within Google AdWords.
Granted, if there are specific keywords that are highly competitive and they are in the middle of your organization’s sweet spot, then you still will probably consider writing content or creating content for that keyword. However it’s always a good idea to know what you might be up against before you begin.
| Name | Website | About |
|---|---|---|
| SEOBook | http://www.seobook.com/ | This keyword tool was built on a custom database we have compiled over the past four years. We researched data from the now defunct Google Search-Based Keyword Tool and also looked at a few more recent data snapshots to refresh the database and enhance our keyword coverage. Our database contains 28,527,279 keywords representing 13,762,942,253 monthly searches. Our database is primarily composed of English language keywords. |
| FreshKey | http://freshkey.com/ | FreshKey is my #1 go-to keyword research tool that allows me to see beyond the regular Google Instant suggestions and predictions that appear when I start typing things in on Google. Not only does it give you new keyword ideas, variations, and synonyms, it also sorts the keywords depending on popularity. |
| Soovle | http://soovle.com/ | Soovle allows you to explore the most typed in keywords on multiple search engines based on the keyword root you give it. It even includes Amazon and eBay.Not only is it a great keyword research tool to use, but its also a great brainstormer as you can slowly start typing in your ideas and allow it to auto-generate its own ideas. |
| Ubersuggest | http://ubersuggest.org/ | Meet the keyword research tool on steroids, Ubersuggest.Ubersuggest takes any keyword you give it and immediately gives you an almost unlimited list of alphabetized and numerical keyword variations of your original keyword.You can even take it further by adding bounce house ab, ac, ad to uncover more keywords that you could potentially bid on or use for SEO purposes. |
| Google Keyword Tool | https://adwords.google.com/KeywordPlanner | Google Keyword Tool is a user-friendly tool that brings simplicity to the keyword research process. Simply enter a word, phrase, or website URL, and it serves up a list of similar suggestions along with how often that particular term is searched for. This tool is completely free to use. |
| WordStreams Keyword Tool | http://www.wordstream.com | The WordStream keyword tool allows you to target certain niches (groups of related keywords), gives you further suggestions, and also allows you to group them based off of a common theme for easy ad group launches. |
| SpyFu | www.spyfu.com | A big part of keyword research is seeing what your competitors are up to. SpyFu helps you do exactly that by allowing you to monitor the keywords other sites in your niche are using, while also tracking those to use on your own destinations. This tool is available on a subscription basis. |
| Wordtracker | http://www.wordtracker.com/ | Wordtracker is the go-to tool for many SEO marketers. This one is more like a toolkit because it offers a variety of features designed to target keywords, and help with other areas of optimization as well. A subscription to Wordtracker will cost you a couple hundred dollars a month, but if youre trying to optimize PPC programs or other marketing campaigns, you may find it to be a great value. |
| Keyword Discovery | http://www.keyworddiscovery.com/ | Keyword Discovery helps you discover the best keywords by pulling data from the top search engines across the globe. The ability to view historical trends, effectiveness, and bid values on PPC campaigns translates to rich data that allows you to make informed decisions. Similar to Wordtracker, Keyword Discovery is a premium tool that might set you back a bit, but makes up for it with undeniable value. |
| Bing Keyword Research Tool | http://www.bing.com/toolbox/keywords | Google may be the largest search engine, but it isnt the only one. Bing Keyword Research Tool focuses solely on organic search, serving up suggestions based on language, country, or region for personalized results. This tool is free to use when signing up for Bing Webmaster Tools. |
Disclosure of Material Connection: Some of the links in the information above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”