Marketing automation products are integrated, multichannel programs that help manage, optimize, track and aggregate customer engagement. With a marketing automation tool, your organization can better manage all of your marketing channels with much less time required than if you would do each individual component manually.
As marketing automation platforms have become more intelligent and more robust, organizations are faced with deciding how much capability they need in this type of tool versus the investment required. For most small and medium-sized businesses, this will be the key decision, as you will need to decide how much of a tool you’ll need to best manage and achieve your goals.
With a marketing automation tool you can also manage your marketing campaigns across all platforms. Having this ability to monitor, optimize, and improve your programs with feedback from real-time data allows organizations to stay quick and nimble, while helping them get the biggest bang for their buck.
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