A promising area of advancement and growth within paid search or digital advertising, are tools to manage your digital advertising accounts. Keeping a number of plates spinning across digital advertising as well as all your marketing platforms is a constant challenge for marketers. But just as in many other areas of marketing, the necessity for tools to help manage or automate processes has produced some tremendous new solutions that are helping businesses. As more options become available for digital advertising, it becomes inherent upon the marketer to become more precise and better organized to manage their efforts and produce consistent and effective results.
| Name | Website | About |
|---|---|---|
| Wordstream | http://www.wordstream.com/ | Ad Software can be a great aid in your online marketing efforts, helping you optimize your ad strategies when you advertise on Google and other search engines. WordStreams AdWords Ad Management Software automates the tedious and laborious tasks associated with pay per click marketing, while still leaving you in total control. Our ad software will transform your paid search advertising campaign into a powerhouse of strategic automation! |
| Marin Software | http://www.marinsoftware.com/ | Marin Software is an all integrated online marketing platform specialized in online advertising management. Marin Software offers complete solutions to win revenue online. Paid search, display advertising, social advertising as well as mobile advertising, this software was made to improve your websites ROI. |
| AdSpeed | https://adspeed.com | AdSpeed is a hosted ad management service with fast and reliable servers, affordable plans, and fairly easy-to-use interface. The reason I chose this particular company for my new website is that they offered all the features I wanted: powerful ad targeting (by country, city, browser / device, frequency), ability to show only geotargeted ads to visitors from countries of my choice, support for Flash and rich media ads, and, perhaps most importantly, low cost. |
| TrafficSpaces | https://www.trafficspaces.com/ | TrafficSpaces is a new, fresh, pretty ad serving software. Their interface is very modern and uses AJAX, so its the easiest one to use out of all Ive tried. They also provide payment integration for PayPal and credit cards, so you can charge people for advertising on your website directly. All targeting features (geotargeting, browsers and devices, frequency capping) are present. Their prices are quite affordable, too. |
| AdButler | http://www.adbutler.com | AdButler is a reliable text ad, Flash, and banner ad serving tool from Sparklit. Like all the other ad managers on this page, they support geotargeting and other ad targeting features. Their main advantages are as follows: highly affordable pricing, ability to serve ads from your own domain, option to upload images to AdButlers servers for faster loading (for a small fee), and support for pop-up and pop-under ads. |
| BittAds | http://www.bittads.com | BittAds is a Netherlands-based ad management solution with lots of features, fast support, an XML API for integrating ads with your videos or content, and a Wordpress plugin. They allow you to target your ads by a number of conditions, give your advertisers separate logins to track their stats, and provide detailed reports. Basically, they have everything most people are looking for in an ad manager. |
| OpenX Enterprise | http://openx.com | OpenX is big in the admanager world. You might recall them being called phpAdsNew before. They have evolved since then, and are now offering a product called OpenX Enterprise: a powerful, but costly solution for big companies, starting at $1,200 a month. |
| ShinyAds | http://shinyads.com/ | Shiny Ads provides an end-to-end for digital publishers to sell more premium inventory for increased revenues and profits. By automating the process for advertisers of all sizes, Shiny Ads allows the direct sales team to focus on more complex ad buys and close more deals. |
| AdStract | http://www.adstract.com/ | AdStract is a Global Marketplace that connects premium advertisers to both premium & long-tail publishers, & is powered by adk2. Through effective aggregation of non-premium publishers AdStract provides access to sites that were previously inaccessible. Both premium and non-premium publishers are offered access to a free, sophisticated ad management platform that includes automatic |
| AdTech | http://www.adtech.com | ADTECH’s integrated ad serving solutions enable web publishers, ad networks, agencies and advertisers to manage, serve and report on their online advertising campaigns including display, video and mobile formats. |
Disclosure of Material Connection: Some of the links in the information above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”