Are the various components of your site optimized properly? Are you getting enough leads from the white paper that you’ve created, or are your landing pages not converting as well as you might expect?
In addition to your own internal analysis, you can use your digital analytics to provide competitive analysis. Identifying what your customers prefer is of great benefit to your plans in your strategy.
Opportunity analysis can be triggered by successful testing within all of your digital marketing. Since we’re just moving pixels around, the opportunity cost or the investment cost is traditionally low within digital marketing. There are numerous testing and optimization tools that can help improve your testing capabilities.
| Name | Website | About |
|---|---|---|
| WiderFunnel | http://www.widerfunnel.com/ | The first company on the list is WiderFunnel, a marketing optimization group run by conversion optimization experts. Theyre known for their dedicated towards what they do, and as a result want to work only with businesses and brands that are serious about improving their income capacity. WiderFunnel Can Help You With: Conversion Optimization, Conversion Strategy, Website Testing, Web Analytics |
| Mouseflow | http://mouseflow.com/ | Mouseflow will help to track your visitors by their mouse movement on your website, blog or whatever else it is that you operate from. This includes the tracking of clicks completely in real-time, such a tool can give you the necessary data to make quick changes based on what people are clicking and seeing on your website at any given time. |
| SiteTuners | http://www.sitetuners.com/ | SiteTuners is a professional conversion rate optimization firm that offers several options to both small and large business owners, each having their own advantages and disadvantages.Tim Ash, who is the author of Landing Page Optimization (a highly acclaimed book), is also the CEO of SiteTuners. You can expect to be working closely with some of the best minds on the market. |
| Loop11 | http://www.loop11.com/ | Loop11 is a usability testing tool that will help you create tests quickly and easily in order to find out more about your visitors and customers, or anyone else for that matter. The term usability testing can best be explained by giving the user a series of questions to answer in order to find out if theyre pleased with a feature (or a set of) on your website, and if there is anything you could do to improve it. |
| Visual Website Optimizer | http://visualwebsiteoptimizer.com/ | VWO is a powerful and yet simple tool that both beginners and experienced users will love for the simple, sleek design and functionality. Its a direct A/B testing tool that includes a ton of side features for you to take advantage of. VWO gives you the ability to create mirror pages of your website and then allow you to edit the HTML code to change around the design which can then be put to use through their A/B testing system. |
| EyeQuant | http://www.eyequant.com/ | It operates through a unique artifical intellgence platform built specifically to track and predict how the user view your website. It takes into account every single detail in order to make the best decision about your web design flaws and errors, as well as gives you advice on how your website looks before you publish the new design. Its a project thats being picked up by the media and engineers from all around the world. |
| SessionCam | http://www.sessioncam.com/ | its also one of the easiest to use and provides a decent amount of tools to help you better understand where your users are clicking, and where are they pointing their mouse cursors to. SessionCam offers quite a bit of features, but most notably: Session Replay, Heatmaps, Funnels, Form Analytics, Field Drop-Off, API |
| Crazy Egg | http://www.crazyegg.com/ | We use CrazyEgg here at OMI, and I love geeking out over the eye tracking reports. I can easily see which parts of our website visitors are engaging with, and which parts just fall flat. Weve used this data to improve our navigation, layout, copy, and more. Sure, a lot of this data is also in Google Analytics, but the visual format really changes the way we look at and interpret the data. Instead of simply presenting numbers or graphs, the eye tracking reports clearly tie metrics back to content and design, so you can better see and understand what is happening on your website, and hopefully figure out why. |
| Optimizely | https://www.optimizely.com/ | Optimizely makes A/B testing second nature. Forget about rounding up technical resources or extended meetings about what test to run. Design experiments visually, define goals with a single click, and click go – Optimizely takes care of everything else, from hosting your designs all the way to the results page. |
| Clicktale | http://clicktale.com/ | The joint service combines Optimizelys A/B testing platform with ClickTales tools for tracking user behavior on a page, which include anonymous user session playback, heat maps, conversion funnels and form analytics. By using both services, websites should be able to identify site sections with the most impact, test alternative versions and analyze the data. |
Disclosure of Material Connection: Some of the links in the information above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”