Is your email marketing campaign sending more people to your website then your social media efforts? Are you receiving most of your leads via the search engines? Or are your paid digital advertising campaigns bringing the most new customers and new leads to your organization?
With the tools now available for digital analytics, you’re able to see results across all channels, platforms, hardware, and software. What this means is that you can compare and contrast where your efforts and your investment should be going, with the goal of optimizing both elements.
Tracking your results across all sources is a key differentiator between an optimized business and one that is in a set-it-and-forget-it mode. The difference between these two organizations is that one is constantly improving results and lowering costs while the other is continuing to hope for better results while seeing their costs increase.
| Name | Website | About |
|---|---|---|
| NextSTAT | http://www.nextstat.com/ | Webstat.com LLC released NextSTAT web analytics as a Saas (Software as a Service) in 2006. NextSTAT works with SMTP, POP, HTTP, and HTTPS sites and offers a variety of customized reports. This solution can also email your webmaster if a problem is detected on your website. NextSTAT is a web analytics program designed to help you improve your site and can help you begin to understand your visitors and what they are looking for. |
| GoStats | http://gostats.com/ | It is not as comprehensive as some of the other web analytics packages we have reviewed on this site, but if you are looking for detailed information about your visitors and where they are coming from, GoStats will do the job. Like most other web analytic solutions, a small piece of code must be installed on each page you plan to monitor. Instructions on the GoStats website explain how to do this easily. |
| Clicky Super Pro | http://clicky.com/ | Clicky Super Pro is great for monitoring small to medium websites such as blogs or small business sites. It has an aesthetically pleasing appearance and offers an easy to use interface. One thing this web analyticssolution can do that other similar products cant is track Ajax and Flash events, as long as you embed a small piece of JavaScript into the code. |
| OneStat Platinum | http://www.onestat.com/ | OneStat provides a comprehensive real-time solution for web analytics and campaign monitoring, including tracking advertising ROI. With the customizable dashboard, you can see the information that is most important to you and your company including summaries for page views, site traffic, popular pages, and referral sources. |
| VisiStat | http://www.visistat.com/ | VisiStat offers a great solution for web analytics and marketing management. The graphic user interface allows you to quickly find and understand information about your website regardless of your analytic skills. With VisiStat there is no need to hire a pricey technical consultant to configure the tools which is great for the small to medium business owner who wants to keep track of traffic and conversions without breaking the bank. |
| HitsLink | http://www.hitslink.com/ | HitsLink is a web analytics solution offered by Net Applications, a company that has provided applications for webmasters and eMarketers since 1999. As a comprehensive web analytics service, HitsLink can help you learn more about your visitors by monitoring and analyzing website traffic. This information can help you optimize your site content based on who visits your site, where they come from, what they looked at, and if they generated a conversion. |
| Unica | http://www.ibm.com/ | Unica offers a variety of web analytics and marketing tools through the Unica Enterprise solution including Unica Campaign, Unica Interact, Unica Detect, and Unica CustomerInsight. Combined, these tools can help organizations streamline the increasingly dynamic marketing process. Unica refers to this solution as Enterprise Marketing Management (EMM) software. |
| WebTrends | http://webtrends.com/ | As a company they are focused on helping organizations analyze confusing data gathered from websites and transform it into actionable information that can be used to optimize web traffic and campaign ROI. Customers include Renault, Kettle Foods, ShopNBC.com, Virgin Atlantic, LaQuinta Inn & Suites, and McAfee Security. WebTrends describes themselves as an enterprise customer intelligence company. What they mean by this is that they look for opportunities that other providers may have missed and act on them before competitors have a chance to. They have been providing top notch web analytics for more than a decade and continue to lead the way as innovators in the industry. |
| Omniture SiteCatalyst 14 | http://www.adobe.com/ | SiteCatalyst 14 monitors traffic to a website including where the visitor came from, what they do on your site, where they exit, and or course, whether or not they purchased something. What you may not know is that with SiteCatalyst 14 you can also monitor popular social networks for mention of your product or brand, track visitors who use a mobile device to access your website, and even measure the effectiveness of a video on your homepage. |
| Coremetrics | http://www.ibm.com/ | Coremetrics provides your data in an easy to use interface with a level of report customization that can be modified to meet the needs of any business in any industry. The Coremetrics website offers tons of information and provides case studies for a variety of industries. If you want detailed information about the product dont hesitate to contact a sales person and request a product demonstration. |
Disclosure of Material Connection: Some of the links in the information above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”