The one-to-one marketing capability that comes from the explosion of big data insights provided online through mobile devices and through social media channels is a game changer. The digital footprint of a consumer is growing at an exponential rate, allowing for a true relevant message to be developed for each individual.
Nowhere is the change being felt more than on Madison Avenue and the traditional “mass media” advertising buys. There’s no bigger mass media stage than the Super Bowl, which this past year reached over 108 million people.
Check out my article about the convergence of digital marketing and traditional marketing in the biggest game on earth.