So how can you identify the biggest itch in your industry? Firstly, there are tools that provide services, such as backlink analysis, that allow you to find out what other websites are pointing towards as well as the most popular articles in your industry.
For example, if one of your competitors creates a how-to list about assembling a specific product, and you see that there are number of other websites pointing to that piece of content, that gives you a good idea that your competitor’s how-to list worked. You can get this type of information on virtually any topic online.
Disclosure of Material Connection: Some of the links in the information above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”