Web Analytics Tools

Is your email marketing campaign sending more people to your website then your social media efforts? Are you receiving most of your leads via the search engines? Or are your paid digital advertising campaigns bringing the most new customers and new leads to your organization?

With the tools now available for digital analytics, you’re able to see results across all channels, platforms, hardware, and software. What this means is that you can compare and contrast where your efforts and your investment should be going, with the goal of optimizing both elements.

Tracking your results across all sources is a key differentiator between an optimized business and one that is in a set-it-and-forget-it mode. The difference between these two organizations is that one is constantly improving results and lowering costs while the other is continuing to hope for better results while seeing their costs increase.


Disclosure of Material Connection: Some of the links in the information above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”